This is a guest post by Amy-Lynn Denham
What would say if I told you that you can quickly and easily market yourself as a freelance writer to thousands of potential clients without spending a dime? Would you believe me? As a freelance writer, you can cash in on a very unique marketing opportunity.
In this article, we'll look at your unique opportunity, how it will serve you, and how you can make the most of it. Ready to get down to business?
Freelance Writers Have a Unique Marketing Opportunity
OK, I know what you're thinking, "Just get it on with it already." And you're right. So here we go.
Your unique opportunity to advertise yourself for free is: your writing.
Wait, what? Yep. Your writing. You can use that golden tool of yours, that exquisite skill to bring clients to you.
You read that right. I'm not talking about crafting great pitches and proposals, I'm talking about making clients find you themselves and then inspiring them to want to work with you. Some people refer to this strategy as content marketing.
How a Blog Will Help You Market Yourself
A blog helps in two keys ways. Firstly, it acts as a major component of inbound marketing. Not familiar with that term? Basically, inbound marketing is bringing clients and customers to you by providing them some sort of value for free.
Inbound marketing uses things like blog posts, ebooks, seminars, and more to show that you know what you are talking about and inspire clients and customers to purchase your services and products. It's all about building a trusting relationship.
And what kind of trust do your blog readers build? They build trust that you are an expert in your field. Which, of course, is the second key way your blog helps you market yourself. By promoting yourself as an expert in your field you increase the chances of being hired.
This is true whether your clients found your blog via a Google search or if you directed them to it after applying for a specific job with them.
Simply seeing that you know what you are talking about when it comes to your niche topics and freelancing in general makes them much more likely to hire you over someone who hasn't demonstrated their expertise.
What Should Freelancers Blog About When Using Their Blog as a Marketing Tool?
What kind of writing do you do? Do you know your niche? If not, it just might be time to choose one.
Creating content for your blog that is in line with the niche you write about for your clients demonstrates your abilities. Potential clients can read your posts and see that you know what you're talking about (that's the expert building we were discussing earlier).
They can also get a feel for your tone and writing style to see if it's a good fit for their brand.
Freelancer-Client Relationship Content
You may not think this is an important topic for your blog but it really can be. The reason is two-fold.
Firstly, if you write about freelancer-client relationships you show clients that you value these relationships and take them seriously.
I mean, who would you rather hire - a random freelancer or one who you know thinks about things like boundaries, contracts, and communication?
A second reason this is important is an SEO reason. Consider the kinds of things all clients might look up online at one point or another. If I imagine I'm a client who wants to work with a freelancer I might want to know about typical freelancer contracts.
I might want more information about how to build a relationship with someone I'll be working with online and never meeting in person. These are things that interest clients.
If you write about freelancer-client relationships on your blog and use relevant keywords that potential clients are likely to use when searching this information you increase your visibility.
Now clients aren't just finding you because they searching about niche-specific topics, they find you when they want to learn more about the process of working with a freelancer.
Should I Forgo All Other Marketing Opportunities?
You still need to work at getting yourself in front of clients in other ways. Even with impeccable SEO and other marketing strategies for your blog it will take some time to move yourself up the ranks on search engines.
That means it'll take some time for those clients to find you. The good news is, though, that once you make your content it's out there. You don't have to re-create any of your blog posts. They are out there doing the work for you when you aren't even near a computer.
How do you market your freelance writing business? Feel free to share your techniques in the comments section.
Are you worried that your writing isn’t very good? Our book Write Compelling Content is full of writing exercises that will help elevate your prose!
Amy-Lynn Denham is the author of Freelancing Safely & Effectively. Currently a business coach for lady bosses with complex lives, she moonlights as a freelance writer and novelist. She brings together a background of freelancing and group facilitation along with the very raw experience of living with a chronic illness. It is her hope to inspire female entrepreneurs to achieve their dreams, not despite their limitations but by working side-by-side with their limitations. Get in touch at: www.amylynnwriting.com