Don’t worry, creating a giveaway isn’t as hard as it seems. The best part is that giveaways work and will increase your email list. People love free stuff. And if done right, the cost is minimal yet the return is great.
There are a few sites to choose from. The main ones include Gleam, Rafflecopter, and PromoSimple.
Kasa Reviews gives a great overview of the three and based on their information, I chose Rafflecopter. Although, they all seemed pretty similar and offered the same FREE features. However, the options offered differ if you upgrade from the free account to the basic or premium ones for each service.
If you peruse any of the giveaway link sites, you’ll find a myriad of prizes ranging from cash to gift cards to dream vacations. I’m financing the giveaway, so I needed to limit my prize to the $25 dollar range. But what to offer? After much research, it became clear that gift cards are the best prize option. First, you can pick a store that has mass appeal like Amazon or Target. Once the giveaway ends you can send the winner a link to claim the prize – saving on shipping costs.
I seriously doubt that Hemingway would be so keen to dive into the social media web of modern-day publishing because it can seem complicated and time-consuming. The key to a successful giveaway is reaching the right people, so flex those fingers and get started.
Since my website is on Word Press I discovered that one post about your giveaway can be seamlessly shared with Facebook, Twitter, and Google. This saves a lot of time. However, posts on Facebook and Twitter need to have fewer words than a blog post, so you need to make your outreach concise and visual. You also need to generate interest in your giveaway before it starts, when it starts, during the giveaway, and when it ends. I found it useful to write all my posts for the week ahead of time and save them as drafts. As the week went on, I would publish them. I also scheduled posts on Facebook, so that I didn’t have to think about the promotion at key times. In addition, I enlisted my friends and family to share my giveaway posts to increase traffic.
You also need to generate interest in your giveaway before it starts, when it starts, during the giveaway, and when it ends. I found it useful to write all my posts for the week ahead of time and save them as drafts. As the week went on, I would publish them. I also scheduled posts on Facebook, so that I didn’t have to think about the promotion at key times. In addition, I enlisted my friends and family to share my giveaway posts to increase traffic.
This area deserves its own blog post, but I’ll try to keep it succinct. For my first giveaway, I solely used Facebook advertising for the giveaway. I found it hard to determine which tags to use to widen, yet narrow my audience enough to reach the right people. In total, I spent about $30 dollars on advertising and the outreach wasn’t that successful. About 180 people entered the giveaway for an Amazon Gift Card. I wouldn’t discount Facebook advertising though. It does bring people to your page and website and could be more fruitful for an experienced marketer.
For my second and third giveaways, I used giveaway promotion websites to advertise my giveaways. There are quite a few of these sites to choose from. A lot of them are free and easy to submit to online. As mentioned, some are free, yet to reach a wider audience or to be featured requires a fee. The cost can vary from $5 to $100, depending on the site and the marketing. The site I used for my giveaways was Giveaway Promote. I found this site through a google search and then learned it was recommended by Rafflecopter. Once I did this, the number of entrants to my second giveaway increased to almost 700 participants. I spent about $25 dollars. I also advertised the giveaway on as many free sites as I could find, so I’m not sure where all of my entrants came from, but on Giveaway Promote you can pay $15 for a detailed report to find this out. Another site that looks promising, but is more expensive is
Another site that looks promising, but is more expensive is Giveaway Frenzy. They will submit your giveaway to 100+ sites for $57. If you don’t have the time to submit to Giveaway linkies on your own or familiar with other giveaway sites, this seems like a good option.
If you have any giveaway words of wisdom, please leave them in the comments below. I’ll add them to the blog post. Please follow us on Facebook and Pinterest. We would love to connect further. You can also sign up to get our Killer Writing Prompts that Inspire Parents.
If you are considering using Rafflecopter, check out my Beginners Guide: Rafflecopter for the Newbie. This easy-to-read guide gives you some pros and cons for using Rafflecopter.
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