How to Host a Giveaway on Rafflecopter for Beginners
Pen and Parent
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How to Host a Giveaway

Do you want to increase your email list? Use Rafflecopter to host your giveaways to drive traffic to your site and increase your email list.

Hosting giveaways can be overwhelming. How do you start? What should it include?

Don’t worry, creating a giveaway isn’t as hard as it seems. The best part is that giveaways work and will increase your email list. People love free stuff. And if done right, the cost is minimal yet the return is great.

Follow the simple steps below and you’ll be on your way.

Step 1 – Pick a hosting site 

rafflecopter-home-page

There are a few sites to choose from. The main ones include Gleam, Rafflecopter, and PromoSimple.

Kasa Reviews gives a great overview of the three and based on their information, I chose Rafflecopter. Although, they all seemed pretty similar and offered the same FREE features. However, the options offered differ if you upgrade from the free account to the basic or premium ones for each service.

 Step 2 – Choose a Giveaway Prize

If you peruse any of the giveaway link sites, you’ll find a myriad of prizes ranging from cash to gift cards to dream vacations. I’m financing the giveaway, so I needed to limit my prize to the $25 dollar range. But what to offer? After much research, it became clear that gift cards are the best prize option. First, you can pick a store that has mass appeal like Amazon or Target. Once the giveaway ends you can send the winner a link to claim the prize  – saving on shipping costs.

Step 3 – Social Media Outreach

sm-outreachI seriously doubt that Hemingway would be so keen to dive into the social media web of modern-day publishing because it can seem complicated and time-consuming. The key to a successful giveaway is reaching the right people, so flex those fingers and get started.

Since my website is on Word Press I discovered that one post about your giveaway can be seamlessly shared with Facebook, Twitter, and Google. This saves a lot of time. However, posts on Facebook and Twitter need to have fewer words than a blog post, so you need to make your outreach concise and visual. You also need to generate interest in your giveaway before it starts, when it starts, during the giveaway, and when it ends. I found it useful to write all my posts for the week ahead of time and save them as drafts. As the week went on, I would publish them. I also scheduled posts on Facebook, so that I didn’t have to think about the promotion at key times. In addition, I enlisted my friends and family to share my giveaway posts to increase traffic.

You also need to generate interest in your giveaway before it starts, when it starts, during the giveaway, and when it ends. I found it useful to write all my posts for the week ahead of time and save them as drafts. As the week went on, I would publish them. I also scheduled posts on Facebook, so that I didn’t have to think about the promotion at key times. In addition, I enlisted my friends and family to share my giveaway posts to increase traffic.

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Step 4 – Giveaway advertisement

This area deserves its own blog post, but I’ll try to keep it succinct. For my first giveaway, I solely used Facebook advertising for the giveaway. I found it hard to determine which tags to use to widen, yet narrow my audience enough to reach the right people. In total, I spent about $30 dollars on advertising and the outreach wasn’t that successful. About 180 people entered the giveaway for an Amazon Gift Card. I wouldn’t discount Facebook advertising though. It does bring people to your page and website and could be more fruitful for an experienced marketer.

giveaway-promoteFor my second and third giveaways, I used giveaway promotion websites to advertise my giveaways. There are quite a few of these sites to choose from. A lot of them are free and easy to submit to online. As mentioned, some are free, yet to reach a wider audience or to be featured requires a fee. The cost can vary from $5 to $100, depending on the site and the marketing. The site I used for my giveaways was Giveaway Promote. I found this site through a google search and then learned it was recommended by Rafflecopter. Once I did this, the number of entrants to my second giveaway increased to almost 700 participants. I spent about $25 dollars. I also advertised the giveaway on as many free sites as I could find, so I’m not sure where all of my entrants came from, but on Giveaway Promote you can pay $15 for a detailed report to find this out. Another site that looks promising, but is more expensive is

Another site that looks promising, but is more expensive is Giveaway Frenzy. They will submit your giveaway to 100+ sites for $57. If you don’t have the time to submit to Giveaway linkies on your own or familiar with other giveaway sites, this seems like a good option.

Some Additional Take-Aways

  • Figure out your main purpose of your giveaway and focus on that to reach the widest audience.The purpose of my giveaways was to increase nominations for my novel. At first, it seemed logical to offer a free book as a giveaway, but this isn’t an attractive prize for most people. Unless you can offer a few books with a gift card or a book package that includes multiple books, I wouldn’t suggest giving away only books to increase nominations or publicity.
  • Giveaways take a lot of time, but once you get into the rhythm they are manageable and easy to promote. In addition, giveaways quickly became the number one way my book was being nominated, so I highly recommend them for this endeavor. In addition, they will double the traffic on your website and other social media pages. I also met some great people online who came for the giveaway, but in the end really wanted to support my work.
  • If you decide to have giveaways consistently, pay for the report of where your entrants are coming from to increase traffic for the next one.

 

Below is a list of some of the Giveaway sites
that you can submit to:

Giveaway Promote
Giveaway Frenzy
Any Lucky Day
Contest Girl
Julie’s Freebies
Sweepstakes Max
Hypersweep
Sweepstakes Mania
Giveaway Monkey
Sweepstakes Lovers
Contests for Moms
Win Prizes Online

If you have any giveaway words of wisdom, please leave them in the comments below. I’ll add them to the blog post. Please follow us on Facebook and Pinterest. We would love to connect further. You can also sign up to get our Killer Writing Prompts that Inspire Parents. 

If you are considering using Rafflecopter, check out my Beginners Guide: Rafflecopter for the Newbie. This easy-to-read guide gives you some pros and cons for using Rafflecopter.

 

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