How do you know when it’s time to hire a content creator or writer? Have you grown your blog to the point where advertising, affiliate links and your own products are are bringing in regular revenue? Do you have a small business that could be bringing in more leads if only you had time to get regular content up on your site?
Maybe you’ve just realized that in order to keep the money pouring in you have to keep churning out weekly or bi-weekly content. That groundwork may have already brought you the success you’ve achieved. But if you are running out of ideas and starting to feel burned out, it might be time to hire help.
If you answered yes to these questions, it may be time to consider hiring a freelance content creator or writer for your blog or business. Following are 5 reasons it will benefit you.
Generate More Traffic with More Content
Google loves consistent, quality, long form content. If you’d like to get more eyeballs on your website, creating more content over time helps a lot.
Gaining traffic can require patience and time. That said, adding regular and helpful content will help speed the process along.
Focus More on Making Your Products
Sometimes it’s hard to balance the creation of ongoing marketing content with making new products to sell to your customers.
We found this to be a challenge when Amber was creating our courses Get Paid to Write Quality Blog Posts and Blogger Grammar Refresher Course. Luckily there are two of us, so I wrote regular blog posts while she created the courses.
Add Variety to Your Blog
Sometimes a new voice can add zing to your blog or website. Though you may hire someone to ghost write in your voice and that’s okay too.
A content creator can also pitch new ideas that you may not have thought of for your blog or business. They can also put in the time to do the research to bring the fresh content to life.
Drive Visibility to Your Business
If you are a small business owner or solopreneur, you may be juggling lots of plates at once. It can be hard to balance finding new clients with taking care of the ones you already have.
For example, a small business owner in the eldercare space hired me to be her content writer because she needed blog posts, press releases, email blasts and an advertorial for a local magazine to help push her business into overdrive. I was able to take these writing tasks off her to-do list so she could focus on other aspects of her business.
Achieve Work/Life Balance
Is there such a thing? Maybe not, but we can try, right? Sometimes you might need time to hang out with your kids or husband a little more or you may just crave some quiet do nothing time for yourself.
Just like you might hire a housekeeper to take one chore off your plate, hiring a content creator can provide similar benefits.
If your business isn’t in the financial position to hire someone to create content, you could try to solicit guest posts. Just know that, in order to attract quality guest posts you’ll need to offer the writer a link to their site, social media or if they are an author their Amazon sales page.
The caveat is that you will sometimes get sub par posts or marketing people looking for a place for their spammy content. Make sure to check out clips and follow your gut before agreeing to post something.
If you are already sold on the idea of hiring a content creator, where should you look to hire someone?
While sites like Upwork are full of candidates, you might want to try your own networks first. Linkedin is a good place to start. If you have a Facebook or Twitter account you could ask around for recommendations. If you post your opening on Twitter you can use a hashtag like #hiring #content writers and content creators who are looking can search for openings that way.
Facebook has freelance writing groups and that might be a good place to look for writers and content creators. Problogger has a job board where you can post your listing for a fee. Craigslist or Indeed are sites you could use for your search as well.
There is another option too. Hire us!
My Pen and Parent co-founder Amber Roshay and I are content creators and occasionally have time to take on a new client.
Our specialties are writing blogs, email sequences, landing pages, courses and ebooks. We also know WordPress and Blogger.
If you have a project you’d like to talk to us about, we’d love to hear about it. You can email us at: email@example.com.
Check out Amber and Melissa’s Portfolio, clips and bio here.
A word of caution: There are also “content mills” that pay writers a few bucks for 1,000 words and create a race to the bottom for pay. While everyone loves a bargain and a few good writers may start this way to get some clips, it’s not great long term for the writer or the client.
A mid-level writer may expect to be paid anywhere from five cents per word to a dollar per word, depending on the content and the company.
Hopefully this information will guide you as you decide if hiring a content creator is right for you.
Or maybe you’ve just decided that you would still rather write your own stuff.
That’s awesome. In that case, we invite you to Join our FREE WRITING CHALLENGE: Write 3K in 3 Days to get that content rolling. We’ll send you inspirational emails with writing prompts every other day to help you meet your goals.
Perhaps your stumbling block as a writer is insecurity when it comes to grammar. If this rings true, we’ve got a solution for that too. My friend and co-blogger, Amber Roshay has been teaching English for over ten years so she knows grammar! She’s put together a Grammar Refresher Course for Bloggers that will surely bolster your confidence.
We’ve all forgotten a lot since we were in school. I brushed up these skills a few years ago by taking a class. It was well worth the time and investment.
Have you hired a content creator? We’d love to hear about your experience in the comments.
Melissa Uhles is a freelance writer and the author of three novels, a children's picture book and co-author of How to Make a Living as a Writer. She’s also co-founder and writer for Pen & Parent. In addition, she’s been published on a variety of sites including: The Pennyhoarder, Rage Against the Minivan and Red Tricycle.
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